Purpose:
During 2000 the Council for Christian Colleges & Universities contracted with Maguire Associates, Bedford, Mass., to conduct a major market research study that replicated and extended an earlier project that was completed in 1986. This project Web site serves as a resource for the CCCU member campuses that participated in the study and its continuing workshops.
Highlights:
The findings of this research project were first presented at the 2001 Critical Concerns Conference for Chief Enrollment Officers and during the 2001 CCCU Forum on Christian Higher Education. Subsequent presentations have taken place during the CCCU Communication Officers 2001 Conference and during four workshops for campus teams in August and December of 2001 and in July of 2002. PowerPoint presentations from these workshops can be found under Findings > Presentations of this project Web site.
CCCU Market Research Tips E-list
In addition to the reports and presentations you will find here, individuals from CCCU member and affiliate campuses may subscribe to the CCCU Market Research E-list. Subscribers receive a monthly market research tip that is drawn from the research and serves as a reminder for implementing the findings and recommendations from the project.
To join, send an e-mail to join-marketresearch@lists.cccu.org listing your name, institution and campus position. To leave the list, send an e-mail from the subscribed e-mail address to leave-marketresearch@lists.cccu.org.
