In 1986 and 2000, the Council for Christian Colleges and Universities conducted market research to assess its member schools' position in the marketplace and the accompanying opportunities and challenges related to student recruitment. These research topics were revisted and new areas explored in a comprehensive market studey conducted during 2009 by Noel-Levitz, a market research and enrollment management firm.
Insights from the 2009 Research
The following articles unpack the findings of the 2009 market research study performed for the CCCU by Noel-Levitz.
May 2010
Insights from the 2009 Research #1: Many non-inquiring prospects are more interested in Christian higher education than we think!
By Thomas E. McWhertor, CCCU Senior Fellow
June 2010
Insights from the 2009 Research #2: Inquirers to CCCU schools are unfamiliar with them
By Thomas E. McWhertor, CCCU Senior Fellow
August 2010
Market Research Insight #3: Transfer Students: A key to enrollment growth at CCCU schools.
By John A. Chopka, VP for Enrollment Management, Messiah College
September 2010
Insights from the 2009 Research #4: The difference between matriculants and admitted non-matriculants
By Thomas E. McWhertor, CCCU Senior Fellow
October 2010
Insights from the 2009 Research #5: CCCU Parents of Young Alumni survey
By Scott Shoemaker, Associate Vice President for Enrollment, Point Loma Nazarene University
November 2010
Insights from the 2009 Research #6: High School Counselors - Influencers, Shapers and Critical Players
By Rich Grimm, Senior Vice President for Enrollment Services, Union University
December 2010
Insights from the 2009 Research #7: Church and Youth Leaders Do Not Know Our Institutions Well Enough
By Thomas E. McWhertor, CCCU Senior Fellow
January 2011
Insights from the 2009 Research #8: Parents of Future and Current Students = Prized Partners
By Joyce Luy, Dean of Admission, Westmont College
February 2011
Insights from the 2009 Research #9: CCCU Competitive Analysis Summary
By Eric Fulcomer, Vice President for Enrollment Management and Student Life, Bluffton University
Resources
Executive Summary (PDF)
Market Research Revealed: What the Findings have to do with your Campus
By Jocelyn Green
CCCU Advance, Spring 2010